Startseite Creativity in the age of algorithms

News & Trends

Creativity in the age of algorithms

15.12.2025 2 min

When algorithms write novels, create films, or generate entire music groups, the line between technology and talent begins to blur. Artificial intelligence is democratizing creativity – and in the process, it is reshaping the very DNA of the entertainment industry.

The Secret of the Mountain Cabin

A lost hiking couple, a rapping bull, and a mystical, surreal mountain world: with his AI-driven short-film trilogy The Secret of the Mountain Cabin, Swiss advertising creative Pasquale de Sapio has built an entirely new cinematic universe – almost entirely AI-generated. Only the voice actors in the Swiss German version are real; the lip-syncing is AI-supported. Released on YouTube in 2025, The Secret of the Mountain Cabin has already receivednumerous international nominations and awards.

Cyberpunk meets Pippi Longstocking

Namae Koi is an “Artificial Audio Visual Artist (AAVA),” created by German advertising expert and prompt artist Mieke Haase. She describes working on – or, rather, with – Namae Koi as co-creation: a new way of thinking and making art. This unconventional AI idol is defined by red hair and freckles, a surreal cyberpunk aesthetic, and metallic techno trip hop. In 2025, the debut album of this innovative human–algorithm duo was released on Spotify.

The spread of AI content is increasing – and its acceptance is declining.

The future of entertainment is personalized

Do you feel like attending a live concert? Invite your favourite band into your living room as an AI hologram. Is tonight’s crime episode too emotional? “More action, please!” Do you prefer your bedtime story as a video instead of a book? Your prompt is the AI’s command. Welcome to the year 2035 – where your entertainment is as individual as you are. And data helps use resources more efficiently overall.

Discover the entire issue

Read more articles from our current issue: ‘Intelligence: the new force powering our world’.

To the magazine

Intelligence: the new force powering our world

Download the complete magazine as a PDF now

Be part of the solution and stay informed with the Futuremover.

Subscribe now and shape the future!

Magazin abonnieren EN

"*" indicates required fields

Futuremover-Magazine

4 min

Three questions to the future

Who determines progress? What remains of our creativity? Future strategist Pero Mićić dares to look ahead.

3 min

The new economy of intelligence

Artificial intelligence is reshaping the foundations of our economy. The question is no longer whether AI changes the economy, but how deeply.

4 min

Power of the machine – power of the states

In the past, rockets shaped global influence. Today, AI chips and data centres determine geopolitical weight. With artificial intelligence, digital infrastructure becomes a golden key in the world order.

3 min

Where AI protects nature – and endangers it

By 2025, CO2 emissions have risen to record levels. But could artificial intelligence turn out to be the lifeline in the fight against climate change?

3 min

Globalance Futuremovers – Winter 2025

They are driving the future of their industries with artificial intelligence: The four most attractive AI companies in the Globalance portfolio.

4 min

From plough to algorithm – 10,000 years of progress

Since the moment humans invented the plough, we have tried to understand the world and improve it. Every invention reflects that ambition. Today, we meet is most powerful mirror yet: artificial intelligence.

3 min

A debate on truth, thought, and responsibility

In a Socratic exchange between ancient wisdom and artificial intelligence, we search for answers to one of the most urgent questions of our time: How can AI help us lead a good life?

5 min

There’s a price to pay for ignorance

With his Swiss start-up Vertify.Earth, Michael Anthony uses artificial intelligence to make changes in nature visible and measurable. In this interview, he talks about the opportunities and limitations of AI.

7 min

Bhutan’s Path to Mindful Progress

Bhutan stands as the world’s only carbon-negative nation, a clear reminder that development and responsibility can go hand in hand.

5 min

The future of medicine begins in the eye

Dr. Gábor Márk Somfai heads the Spross Research Institute at the Department of Ophthalmology of Stadtspital Zürich and, together with his team, is developing Switzerland’s first Digital Eye Clinic.

back to overview